BIOETYC
Bioetyc Uomo is the Deborah Milano line designed specifically for the modern man and his specific beauty needs.
The Bioetyc concept is based on the idea of sustainable beauty , which respects nature and people and which pays particular attention to the raw materials (ingredients and active principles) with which all the products of the various lines are made.
Bioetyc Uomo, in particular, is a line designed for the contemporary man who takes care of his skin, hair and the shaving ritual, which should be performed using specific products, differentiated according to the type of skin being treated.
A man who's always on the go and juggles a thousand commitments, works full time, plays sports, enjoys entertainment, and seduces, but always finds time for himself and his beauty rituals. After all, did he say that the pursuit of beauty and self-care are exclusively a female prerogative?
Bioetyc offers a new idea of a man who is particularly attentive to the aesthetics and care of his body and face, aware that there is no better calling card than a well-groomed face , a beard or shave that is always in order and hair with a well-defined look.
The Bioetyc packaging is essential and dark-colored, openly masculine and free of frills.
The Bioetyc Men's basic line primarily includes face creams specifically designed for the needs of men's skin: the hydrating face cream; the super-hydrating face cream; the mattifying face cream for oily skin; and the revitalizing anti-aging face cream. There's also the energizing anti-fatigue gel cream and the specific eye contour cream for reducing puffiness and dark circles.
Then there is the body line - with various types of deodorant, relaxing shower shampoo and depilatory cream - and the cleansing line with exfoliating gel and anti-impurity cleanser or specifically for sensitive skin.
There is also no shortage of fragrances branded Bioetyc Uomo, which are an energizing Eau de Toilette and a well-being Eau de Cologne.
Of course, Bioetyc Uomo also pays close attention to the quintessential male beauty ritual: shaving or grooming your beard and moustache. The Barbershop line was created specifically for this purpose.
This includes first of all beard shampoo, which allows you to always have a soft beard and which adds a hydrating and antibacterial function to the cleansing function.
For those who love to wear beards and moustaches, there is also the 3-in-1 shaving cream for sensitive skin and the soft beard fluid.
For those who love to always be perfectly shaved, there's the ultra-gentle shaving foam, the revitalizing after-shave lotion, and the soothing one for particularly sensitive skin. Also designed for sensitive skin , especially younger or more mature ones, there's also the specific after-shave gel that leaves skin dry and hydrated for a full twenty-four hours.
Completing the range is the latest addition: the Organic Skincare line. A series of facial treatments with 100% natural and certified organic formulas that address key skin concerns: brightening, firming, and combating wrinkles, for a healthy complexion that radiates with vitality.