Collection: DSQUARED2

History of the DSQUARED2 brand

DSQUARED2 is one of the most prestigious fashion houses born in the fashion capital of Milan . Founded in 1996, it quickly gained popularity, becoming a reference point for fashion and music icons such as Madonna, Rihanna, and many others.

Canadian Origins and Italian Ancestry

At the heart of DSQUARED2 's success are twins Dean and Dan Caten. Although born in Canada, they carry an Italian heritage through their real surname, Catenacci. After spending time in New York, the twins moved to Italy, where they launched their fashion careers, collaborating with big names in the industry.

The leap to fame with Madonna

The year 2000 marked a pivotal year for DSQUARED2 . Madonna, the Queen of Pop, chose the brand to create the outfits for her "Don't Tell Me" video and her 2001 world tour. This event catapulted DSQUARED2 into the international spotlight.

Expansion into women's fashion

In 2003-2004, DSQUARED2 presented its first women's autumn/winter collection, further consolidating its position in the fashion industry.

DSQUARED2 in the world of perfumes

Not just fashion, but also fragrances. DSQUARED2 has extended its dominance into the perfumery sector, maintaining its distinctive philosophy.

Brand philosophy

DSQUARED2 's mission is clear: to create products with strong character that stand out from the crowd. This vision is perfectly embodied in the brand's fragrances.

First perfume lines: He Wood and She Wood

In 2007 and 2008, DSQUARED2 launched He Wood and She Wood, respectively, which instantly became must-have fragrances for men and women . Both fragrances embody the brand's bold and distinctive spirit.

She Wood's signature notes

She Wood is a fragrance that combines boldness with femininity. Notes of Sicilian mandarin blend with lily of the valley, raspberry, and magnolia. Deeply feminine and bold, it is a fragrance that captures the essence of the DSQUARED woman .

He Wood: The Essence of the DSQUARED2 Man

Bold and bold, He Wood is a masculine fragrance that captures the essence of the DSQUARED2 man .

Composition and characteristics

He Wood combines fresh, citrusy notes with ginger, white woods, and vetiver. Sensual notes of violet leaf and ambrox add depth and warmth, making this fragrance ideal for the DSQUARED2 man .

Continued success in the perfume industry

Following the success of He Wood and She Wood, DSQUARED2 continued to launch new fragrance lines for men and women, consolidating its presence in the sector.

DSQUARED2 Milan: A symbol of style

DSQUARED2 Milano represents the pinnacle of luxury and style. With a legacy of innovative design and a deep understanding of current trends, DSQUARED2 continues to dominate the fashion and fragrance landscape.

The exclusive collections of DSQUARED2 Milano

Each DSQUARED2 Milano collection represents a unique mix of Italian style and international influences, resulting in pieces that are as timeless as they are modern.

DSQUARED2 Outlet: Affordable Luxury

For those seeking the elegance of DSQUARED2 at more affordable prices, DSQUARED perfume outlets offer a wide range of exclusive fragrances at discounted prices.

DSQUARED2's future vision

Looking to the future, DSQUARED2 promises to continue bringing innovation and style to the world of fashion and perfumery, always remaining true to its unique and unmistakable identity.