CHRISTIAN DIOR

Christian Dior

It was 1947 when Christian Dior presented his first collection to the press, featuring never-before-seen looks and silhouettes with previously unexplored lines and volumes, which abandoned the rigor of uniform shapes to propose a true revolution in tailoring.

Christian Dior's passion for flowers led him to buy a property in Grasse, and May rose and Grasse jasmine were flowers dear to the Maison.
Exceptional flowers that favor the birth of exceptional fragrances .
For 10 years now, the Dior Perfume House has been collaborating exclusively with young flower growers in the Grasse area. The "Domaine de Manon" and the "Clos de Callian" reserve their entire May rose and jasmine harvests for Dior perfumes.

Thanks to collaboration with local producers, François Demachy, Dior's essence creator, creates a Centifolia rose and a Grandiflorum jasmine specifically for Dior fragrances. Grasse is in an exceptional location, as are the flowers it produces.

Dior perfumes require a huge production of flowers, precisely because of the high concentration of the fragrances. To return to history, Dior already showed off its first fragrance at the very first fashion show.
Miss Dior, a classic, a sparkling , green perfume, a composition of essences that challenged the monotony of perfumes produced until then, wafted into the air. An iconic, joyful fragrance that thrilled the public. Just as haute couture uses only the most precious fabrics, so too does perfumery select the most natural and rare raw materials. Primarily, flowers: every Dior fragrance features a central theme.

There are three landowners to whom Dior turns exclusively for the crops: Carole Biancalana, from her Domanie De Manon, supplies grandiflorum jasmine, May rose and tuberose, essential for the production of J'Adore; Armelle Janody, from her Clos de Callain, another very rare variety of May rose, queen of Miss Dior, and Christelle Archer, the neroli.
Bergamot, exclusively San Carlo quality, from Calabria: Demachy is reserved for the harvest at specific estates where the citrus fruit is grown using absolutely organic methods and extracted using an ancient manual pressing method (no centrifuges or filtration, but a poetic harvesting process using sea sponges). All this work goes into the creation of Eau Sauvage.

Orris root, the most disturbing and earthy note with green and powdery accents, is the heart of Dior Homme, coming from Tuscany.
From Provence comes the lavender used to create the fresh Fahrenheit, a clean, energetic perfume, and from India comes sandalwood, a milky, exotic essence that illuminates and enlivens the delicate yet bold Joy perfume. Dior perfumes, given their high concentration of essence, are incredibly persistent and leave a long, lasting trail . They are rich , distinctive fragrances, and given their variety, they can be adapted to any personality and occasion, for both men and women.