ROCKFORD

Rockford: The Story of an Iconic Brand

Its unmistakable logo is a walking bear . This brand, Rockford in its name, evokes inspiration from the far North, but actually has solid Italian roots. It boasts a history spanning over thirty years: it was founded in 1984, in the wake of the men's perfume lines created at the time, which presented the public with an image of a solid, self-confident man. Marketing and fragrances were highly successful, making Rockford one of the best-selling men's perfume brands in Italy for a long time. Everything, from the packaging to the logo to the advertising, is designed to convey positive emotions to the consumer.

The Evolution of Rockford

These were the years of booming marketing, advertising designed to captivate and inspire, and Rockford succeeded well. The fragrances, the image of the bear, which conveyed a sense of solidity and strength, were all elements that contributed to the brand's success. The male audience could easily identify with the values ​​embodied by the brand. Rockford sold the image of a man who was strong and self-confident, yet tender and protective, sociable, lively, and a lover of life.

New Era Under Eurocosmetics

After a transition period, the Rockford perfume house was acquired by Eurocosmesi , a brand that encompasses various brands in the world of cosmetics, personal care, and perfumery. The acquisition dates back to 2008, and to coincide with this new phase in the life of the Rockford brand, its image was redefined. The new concept gives a nod to modernity, capturing the trends and tastes of today's public. The fragrance assortment was also updated, without distorting the brand's original philosophy, but rather renewing and enhancing it with new knowledge in the fields of perfumery and cosmetics.

Rockford Blue's Iconic Fragrances

Rockford Classic Eau de Toilette

Today, Rockford is a brand experiencing a resurgence, with a series of contemporary offerings suited to a diverse male audience of all ages and tastes. The brand has retained some of its most successful fragrances. This is the case with Rockford Classic Eau de Toilette , light, unobtrusive, and long-lasting. It's a perfume suited to those who love vibrant, citrusy fragrances: upon first application, mandarin, bergamot, lime, and ginger are evident. Spicy heart notes, including black pepper, follow, adding a touch of character. Woody notes, including sandalwood, cedar, incense, and patchouli, finish. This combination of citrus and woods creates an original yet wearable fragrance.

Deep Wood: For Lovers of Bold Fragrances

Dedicated to lovers of charismatic and bold fragrances, Deep Wood is available as an eau de toilette, aftershave, shower gel, and deodorant. A scent that evokes woodland atmospheres, combining the liveliness of pepper with floral notes of geranium and lavender. The spicy accent of rosemary, combined with leather, creates a masculine and evocative scent.

Rockford continues to represent a reference brand in the men's perfumery sector, capable of evolving while maintaining intact the values ​​of solidity and quality that have distinguished it since the beginning.