ALAMA

Alama Professional is a Beauty Application brand, part of Agf88 Holding, a group of companies with shared environmental sustainability goals . Alama is a young and dynamic brand offering professional-quality hair products made with natural and certified raw materials , but above all , 100% Made in Italy. Alama's effectiveness is based on professionally tested formulas, next-generation ingredients, and innovative products that reflect the latest trends in the international hair care industry. The company works daily to create products that represent the perfect combination of performance, innovation, and eco-sustainability in hair care and beauty. The goal of ensuring salon-quality results has allowed the company to grow and establish itself, becoming the ideal ally for a highly demanding clientele in do-it-yourself hair care.

A step towards the company's sustainability goals was taken with the Biocen line , a range of products based on Aquamarine and Algae, ideal for fine and lifeless hair that restructures and silkens the hair, giving it greater volume and thickness.

Alama also has other product lines that meet every hair care need and share the concept of sustainable beauty. For example, the Hydra line is a collection of products specifically designed to provide softness and perfect hydration to even the driest hair. All based on argan oil, the products in this range moisturize and protect hair for shiny, silky hair.

The Carbon line , a treatment formulated to combat pollution-related stress, is also set to become a must-have in your beauty routine. This three-step ritual restores skin balance thanks to natural ingredients such as charcoal, arnica montana, piroctone olamine, and essential oils.

Also highly appreciated by hair stylists is the Color line , a series of products that protect, enhance, and intensify the brilliance of cosmetic color, prolonging its long-lasting effect. Formulated with Keratin, Collagen, and Elastin, they invigorate and plump hair, making it strong and vibrant.

For damaged and brittle hair, the keratin-based Repair line promotes a restructuring action on the damaged areas of the hair, giving strength and shine.

For blonde, gray, and bleached hair, the No Yellow line is a must-have. It contains Grape Seed Extract and Silk Proteins with antioxidant properties that reduce the progressive yellowing and fading of natural or cosmetic color.

For those who love straight hair, the Liss line, composed of specific products, is ideal for taming unruly hair, giving it perfect, sublime smoothness. Exclusive formulas eliminate frizz, facilitate styling, and achieve incredibly silky and soft results thanks to the agave-based formula, which leaves hair supple and toned.

For all hair types and frequent washing, Alama has created the Frequent line , based on vitamins, designed to restore the natural balance of the hair fiber for all hair types, offering a healthy, vital and shiny appearance.

Alama has expanded its range of products, introducing the Pura line , a line designed for body and hair that sanitizes and cleanses deeply, protecting and nourishing the body, skin and hair from external agents.

The high-quality formulation and ease of use of the products guarantee maximum results even when used individually at home or while traveling.