ALAMA

Alama Professional is one of the brands of Beauty Application, which is part of Agf88 Holding, a group of companies that share environmental sustainability objectives . Alama is a young and dynamic brand that offers professional quality hair products made with natural and certified raw materials , but above all 100% Made in Italy. The effectiveness of Alama is based on formulas tested by professionals, latest generation ingredients and innovative products that follow the latest trends in the international hair care sector. The company works every day to create products that represent the perfect combination of performance, innovation and eco-sustainability in hair care and beauty. The idea of ​​ensuring "salon-like" results has allowed the company to grow and establish itself, becoming the ideal ally of a very demanding clientele for do-it-yourself hair care.

A step towards the company's sustainability goals was taken with the Biocen line , a range of products based on Aquamarine and Algae, ideal for fine and volume-less hair that restructures and silkens the hair, giving it greater volume and thickness.

Alama also has other product lines that meet any hair care need and that share the concept of sustainable beauty. For example, the Hydra line is a collection of products specifically designed to give softness and perfect hydration even to the driest hair. All based on Argan oil, the products in this range hydrate and protect hair for shiny and silky hair.

The Carbon line is also about to become a must-have in your beauty routine, a treatment formulated to combat pollution stress. A three-step ritual to restore the skin's balance thanks to its natural ingredients such as Carbon, Arnica montana, Piroctone Olamine and Essential Oils.

Also highly appreciated by hair stylists is the Color line , a series of products that protect, enhance and intensify the brilliance of cosmetic color, prolonging its duration over time. Formulated with Keratin, Collagen and Elastin, they invigorate and plump the hair, making it strong and vibrant.

For damaged and brittle hair, the Repair line based on keratin promotes a restructuring action on the damaged areas of the hair, giving strength and shine.

For blonde, gray and bleached hair, the No Yellow line is a must, with extracts of Grape Marmalade and Silk Proteins with antioxidant properties that reduce the progressive yellowing and fading of natural or cosmetic color.

For those who love straight hair, the Liss line composed of specific products is ideal for taming unruly hair, giving a perfect and sublime smoothness. Exclusive formulas to eliminate frizz, facilitate styling and obtain an incredibly silky and soft result thanks to the Agave-based formulation that makes the hair elastic and toned.

For all hair types and frequent washing, Alama has designed the Frequent line based on vitamins, indicated to re-establish the natural balance of the hair fibre for all hair types, offering a healthy, vital and shiny appearance.

Alama has expanded its range of products, introducing the Pura line , a line designed for body and hair that sanitizes and cleanses deeply, protecting and nourishing the body, skin and hair from external agents.

The high quality formulation and ease of use of the products guarantee maximum results even when used individually at home or while traveling.