ALTERNATE

Alterna is a brand of professional hair products founded in 1997 with the aim of spreading a high level of quality in haircare, using only natural ingredients. Its philosophy, attentive to the well-being of hair as well as that of the environment, pushes it to research more modern and effective technologies , excluding the use of sulphates, parabens, paraffin, petrolatum, mineral oil and gluten. Alterna has 2 lines: The Caviar line enriched with caviar and hemp, designed specifically for mature hair; The My Canvas line , with bamboo extract and Kendi oil, designed to minimize environmental impact with 100% vegan formulas, innovative packaging and 50% recycled plastic. Alterna products are used by the best hair beauty experts around the world. Each Alterna product contains exclusive and patented technologies by the brand: - Age-Control Complex® is a patented anti-aging complex, which acts on the natural and chemical aging of hair; - Color Hold® is a compound that provides the highest level of protection for color and prevents fading caused by UVA/UVB rays and visible light, even from artificial sources; - Enzymetherapy® a targeted system of enzymes that provides the hair with effective absorption of the active ingredients.