CARRERA

Carrera Jeans was founded in 1965 in Lugo di Grazzana (Verona) by brothers Tito, Imerio, and Domenico Tacchella. A family affair, it was on the verge of becoming a national and global reality, a symbol of Italian manufacturing excellence. Initially, production focused on trousers for wholesalers. Change was imminent, and in 1968 the Carrera jeans store opened in Verona. Denim became the company's flagship, bringing success to the company, thanks in part to affordable prices. The slogan, "poor but with style," is emblematic. Being a casual business, attentive to customer needs, Carrera ventured into the world of perfumes . An agreement was signed with Almon, a Milanese company specializing in development and marketing, headed by Andrea Monellati. The two brands, joining forces, acquired the worldwide license for the production and marketing of men's and women's fragrances. Eye-catching packaging , designed to make an immediate impact, houses sophisticated yet affordable fragrances. Offering a quality product at competitive prices is the goal of the Tacchella family. The first perfumes, still on the market today, were launched in 2016. They fall into two main categories, aimed at men and women. A few models, but well-defined. Oriental fragrances, with notes of Sicilian oranges and Damascus roses, on a base of vanilla and almond for women. Sensory notes of rose, birch, patchouli, and jasmine for men. Carrera Jeans 700 for men and Carrera Jeans 770 for women represent the Veronese company's debut on the market. The first, a woody oriental fragrance for men, is suitable for lovers of fruity, sweet, tropical scents, with fresh and woody sensations. The top notes immediately emanate apple, pineapple, bergamot, and blackcurrant. In the hours that follow, the sensory heart notes of rose, birch, and Moroccan jasmine unfold. Finally, the olfactory emotions of vanilla, oakmoss, and ambergris conclude. Florals, the Orient... the fairer sex will be intoxicated by aromas from the oriental, floral group. Sicilian bitter orange, Damask rose, and almond vanilla will accompany their everyday lives. With an added touch of elegance. 2019 brings Carrera the delicacy of 707 Camouflage for men and 767 Camouflage for women. The goal is the same, with a few changes: to be part of the trendy world, rich in diversity to be discovered. New fragrances from the woody aromatic group for men, whose time on the skin will release notes of citrus, rose, jasmine, lavender, vetiver, and sandalwood. 767 for women is a mix of sweetness and fruity aromas. Passion fruit, pineapple, strawberry, and grapefruit will create a blend of fragrances. The Carrera brand is constantly expanding. Research and a desire for change bring a fresh air to the Veronese scene. These are some of the most popular fragrances. Not to mention Carrera Red, Black, Pour Homme, and Original White for women.