CELL

MILAN CELL

Cella Milano has been a leading shaving brand since 1899. With over a century of history behind it, Cella Milano seeks to recreate the ritual of shaving as it was conceived in the ancient barbershops, places where it was possible to indulge in moments of pure pleasure and well-being.

A sort of all-male beauty ritual, in short, revived in products with highly evocative, decidedly vintage packaging. At the end of the nineteenth century, Cella opened his first shaving shop in the heart of Milan, and from then on became the main reference point for the Italian shaving world. The shop was also the place where master soap makers and expert perfumers formulated exclusive products specifically for gentlemen who cared about their appearance and grooming, as well as, of course, for professional barbers.
From that moment on, over the decades Cella has kept alive its passion for excellence and for the artisanal care of its products, without ever forgetting to keep an eye on innovation, even in marketing.
It's no coincidence that in the 1950s and 1960s, the brand became famous for its radio jingles and commercials. The face is always the same: Felice, a smiling vintage icon who, today as then, continues to enter the homes of Italian men with her morning motto: " Cella extra extra purissima ."

Cella takes care of the shaving ritual in its entirety and its products include, among others: shaving cream ; shaving soap ; quick cream for a precision shave ; pre-shave gels ; aftershave lotions and last but not least, aftershave balms .
Even today, Cella Shaving Cream Soap is made following the original manufacturing protocol from 1899.

All products contain top-quality ingredients and active ingredients, carefully selected and purely organic . Quality is undoubtedly the fundamental characteristic and primary quality that the Cella Milano brand prides itself on. Despite its attachment to its origins, Cella continues to invest in innovation and research to guarantee its customers ever-new and cutting-edge products that keep pace with the needs of the contemporary man. In addition to the classic basic shaving line, the flagship of Celle Milano is undoubtedly the new certified Organic Line, which protects the skin and respects the environment thanks to the use of 100% natural organic ingredients and active ingredients.

Then there's the Extra Extra Beard and Moustache Care Line, featuring high-quality treatments and formulations for men who love to take care of their beards and moustaches at home. This line includes beard oil, which makes the beard softer and smoother , giving it a well-groomed appearance; beard and moustache sanitizing gel, which eliminates bacteria without leaving a greasy feeling; and last but not least, beard shampoo and conditioner, which ensure a flawless look every time.