ETRO

ETRO is the logo of a fashion house that since 1968 has represented the Made in Italy style in the world, therefore at an international level. Thanks to the fact that they love to take care of details, high-class and luxury clothing and accessories are created by the stylists for both women and men. This also happens thanks to their passion for travel, to observe foreign tailoring tradition thus having an expansion of their knowledge at an international level and these concepts are found right at the base of the final production that the tailor wants to achieve. In addition to the fashion sector, the house aims to create and make itself known on the market also with the creation of a line of unisex perfumes with a light and aromatic, or floral and spicy fragrance. Within the various databases we can see that the brand of the fashion house Etro is present on 37 perfumes . The first perfume on the market was introduced and created in 1989. In fact, we can see that Ambra as an Etro perfume was the one that opened the dance of its career on the market together with Gomma, Lemon Sorbet, Magot, Palais Jamais, Patchouly and many others until 2018 when it introduced the most recent perfume. Also this brand, as already mentioned, being a fashion house, prepares clothing collections like Mugler. This fashion house (compared to the previous one) has been on the market since 1968 and is family-run, currently managed by the founder's four children. This company is based in Milan, in particular we find it in Via Spartaco, in a building renovated in 1977. The founder Gerolamo "Gimmo" Etro debuted with the company in the textile sector. Thanks also to a trip to India, Gerolamo from the style used with his entry into the market was able to introduce in 1981 the paisley motif which at the time was defined as swirling. The fragrance line was launched in 1989, debuting in the Milan boutique in Via Verri. Two recent fragrances that have been introduced are Rajasthan, inspired by the Indian region, and the Jacquard fragrance. In 2014, the publishing house Rizzoli published a monograph on the history of Etro.