The Framar brand was born in 1985 from the acronym Frank , co-founder of the company, and Maria, his partner and business partner. Frank, after discovering an innovative technique in England that involved the use of aluminum foil to color and lighten hair, began his production business by selling pre-cut foils in stores and salons in his country. In 1991, Framar participated in the first fair in Toronto , where it was very successful among stylists. In 2001, the company began an unstoppable growth , which continues to this day.
The Framar brand was born in 1985 from the acronym Frank , co-founder of the company, and Maria, his partner and business partner. Frank, after discovering an innovative technique in England that involved the use of aluminum foil to color and lighten hair, began his production business by selling pre-cut foils in stores and salons in his country. In 1991, Framar participated in the first fair in Toronto , where it was very successful among stylists. In 2001, the company began an unstoppable growth , which continues to this day.
Framar currently produces over 100 products including films, dispensers, gloves, furniture, brushes and many other accessories for hairdressers. The inspiration behind Framar was to think about the daily needs of professionals. It is precisely this connection with the salon that allows those who use Framar products to live a fabulous experience. In the company there are no market research or focus groups, the only information to create innovative and quality products is to satisfy the needs of professionals.
Even the colorful packaging was created to represent the fun spirit of the brand, without neglecting the practicality of its products.
Framar is synonymous with high quality . Not only colored foil, but also brushes, clips, papers, combs and other innovative tools are created to facilitate and improve the work of hairstylists.
Framar offers a complete range of accessories for coloring and bleaching. Among their most popular products are the brushes of various colors and types to obtain all possible color effects and the pre-cut aluminum papers that have a fabric structure coated with 100% pure aluminum with Embossed technology for maximum saturation and adhesion of the product.
While the brand was created specifically for the most demanding colorists who love to create and achieve personalized results, there are also products designed for consumers, such as the Single Coloring Brush and the Two Piece Color Bowl , for the at-home application of treatment or pigmenting masks.
All Framar brushes have patented bristles with Accusoft technology , a technological innovation that combines soft and hard bristles to ensure maximum comfort during the application of color/bleach and top-level performance.
