HELENA RUBINSTEIN

HELENA RUBINSTEIN

Helena Rubinstein is a world-renowned cosmetics brand. The brand was founded in 1902 by Polish entrepreneur Helena Rubinstein, who opened the first cosmetics boutique in Melbourne. Her passion for art and her keen eye for beauty led the brand to embody values ​​such as boldness and female empowerment.

Helena Rubinstein products include treatments suitable for a variety of skin types and needs, such as anti-aging serums, masks, and specific-action treatments.

The Re Plasty Age Recovery anti-aging line, thanks to original and extremely effective formulas, is able to give mature skin a radiant and plump appearance.

For a radiant and smooth complexion, the Force C line is ideal for giving the face the desired brightness and smoothness.

Pure Ritual , on the other hand, provides an extra dose of nutrition for dry and sensitive skin.

Helena Rubinstein's creations include numerous makeup products for a natural yet impactful full face. For a special eye makeup look , the mascaras from the Lash Queen line are perfect for lengthening and curling lashes. Among the most popular is Perfect Black , whose hybrid formula not only volumizes but also defines lashes for a long-lasting effect.

For hydrated and extremely sensual lips, the Wanted Rouge Lipstick line has a complete range of shades, from perfect nudes for the day to voluptuous reds for the most glamorous occasions, with vibrant, long-lasting lipsticks.

Facial makeup products such as concealers, powders, blushes, BB creams, and foundations offer a wide range of colors with varying levels of coverage, to suit every taste and need.