THE PROVENCALS

THE PROVENCALS

I Provenzali is a brand founded in 1965 by Domenico Gianasso, who transformed his passion into a profession by producing the first artisanal soaps using olive, coconut, and palm oil. With the emergence and spread of innovative markets such as herbal and natural products stores, the company also became a point of reference for cosmetics companies operating in that sector and in pharmacies.

Today, the brand is a point of reference in the natural market of large-scale Italian distribution, as it continues to offer natural, organic and eco-sustainable cosmetics , enhancing its artisan identity and making high-quality products accessible to everyone.

I Provenzali brand products are UNI EN ISO 14001 certified, manufactured in compliance with standards for energy and water conservation, controlled and industrial waste disposal, and the anticipation and management of all potential environmental impacts. Specifically, the Argan, Shea, Rosehip, and Fruit lines are identified as raw materials with a supply chain potentially at high risk of ethical impacts. For this reason, the brand has signed an Ethics Pact to protect workers' rights on site.

Among the brand's flagship products is the Thalasso line , body treatments made with seawater, which contains a multitude of elements such as potassium and magnesium, essential for cell regeneration. From the expertise of the I Provenzali laboratories and the vitality and richness of the sea, algae, and clay, this elite range is born, bringing the benefits of the spa to your home, with visible results in skin reshaping, radiance, tone, and silkiness.

Argan and Rosehip are the ideal lines for combating the signs of aging, providing a regenerating, nourishing and elasticizing effect thanks to the presence of Omega 3, 6 and 9, Vitamins A, C and E and Antioxidants.

For an extra dose of hydration, the Karitè line provides deep nourishment to the body, providing natural and beneficial qualities.

For hair care, the flaxseed line is an effective restructuring agent, a good anti-stress, a strengthener for the hair and an excellent anti-dandruff for the scalp.

The I Provenzali range is completed by the extremely delicate children's line and the home line , a series of products for hygiene and home safety with low environmental impact.