JOHN FRIEDA

The John Frieda brand is an international leader in the hair care industry. The founder of the same name is a renowned British hairdresser with decades of experience in salons. John Frieda was the first hair care line to be designed by salon professionals in collaboration with the KAO Corporation laboratories to create products that meet the needs of different hair types and colors. Its secret lies in the excellent quality of the ingredients used and the continuous search for the best personalized solutions. Experts are aware of the different needs of hair, which is why they are always looking for new and revolutionary technologies. John Frieda, thanks to its innovation, allows you to transform your hair, emphasizing your style with revolutionary technologies and exceptional formulas through its lines.

The Frizz Ease line is the anti-frizz line that hydrates and disciplines unruly and difficult to manage hair. A series of products including Shampoo, Conditioner and Masks designed to both smooth and give definition and elasticity to curly hair, as well as leave-in serums and creams, ideal for styling.

The Luxurious Volume line is the line indicated for the thinnest hair, to give body and volume, obtaining a long-lasting and immediate result from the roots to the ends. The mousse and the hairspray give density to the look, keeping even treated and colored hair soft.

The Full Repair line, thanks to its special formula, repairs the hair from the inside, protecting it from environmental stress and friction. The hair is detangled and protected from the heat of styling tools. If, in addition to this action, you want purified hair, the Detox&Repair collection is ideal for light and deeply nourished hair.

John Frieda also thinks of blondes and brunettes with two specific collections.

The Sheer Blonde line, with a complete range of products, revives natural highlights and delicately lightens hair for a “sun-kissed” effect.

For brunettes, Brilliant Brunette Shampoo and Conditioner deliver a chocolate-like color. In particular, Visibly Deeper Shampoo provides a richer, shinier shade while deeply cleansing the scalp. Formulated with cocoa and evening primrose oil, this shampoo provides deep pigments that are suitable for both natural and treated brown hair.

John Frieda lines can be used in combination, so as to satisfy multiple needs at the same time, with a professional effect at home or in the salon.