ITALIAN LINE

Italian Line

Linea Italiana is a major brand, strictly made in Italy. Founded in Bologna 30 years ago, it immediately specialized in the production and distribution of professional-grade hair products.

This company prioritizes the quality of its products and the raw materials used to create them, and has quickly earned the respect of an international clientele. This brand produces four product categories plus one dedicated to hand care. The coloring and bleaching products are sold in various formats.
The Coral Up line consists of an ammonia-free herbal coloring cream kit, ideal for small applications and available in 36 classic shades . The Imago cream line is a tube dye, also herbal , but available in 51 shades, and the Imago Red variant is strengthened thanks to the addition of vitamins essential for hair health. Also available is the Harlow bleaching powder, ideal for managing highlights and strong or very strong bleaching .

Among the shampoos, the selection is enriched with peculiar formulations and formats markedly aimed at those who make intensive use of them or professional hairdressers, starting from a minimum of 500ml up to 10000ml canisters.
All Linea Italiana shampoos use precious natural ingredients , such as coconut, aloe, vegetable marrow, royal jelly, flaxseed, wheat germ, and silk proteins. Another interesting category is that of lotions and finishes, treatments for styling and holding. In this case, oils and fixing sprays maintain and care for the hair, while the lotions are formulated to treat specific problems such as alopecia, dandruff, dullness, and scalp weakness with vials. One of this brand's iconic products, highly appreciated in Italy and abroad, is the Rinse Cream. This hair cream, sold in 1000ml jars, softens , detangles, and restructures hair, also providing an effective anti-static effect . This cream is a treatment particularly suitable for nourishing and repairing hair damaged by bleaching, perms, and other aggressive treatments. Its application is simple and intuitive: it should be spread on thoroughly cleansed hair after shampooing.

The Herbactiv variant is a non-greasy cream similar to the Rinse but with a balsamic note. Other interesting masks include vegetable marrow, wheat germ, silk proteins, flaxseed, anti-yellowing agents, royal jelly, and other ingredients already used in shampoos, making them ideal for use in combination for a more complete and effective treatment .