MALICE

MALICE

Malizia is a brand founded by Mirato in the 1980s, specializing in body care products . It initially began with a complete line of practical, fresh personal deodorants in a variety of scents aimed at a young, female audience. Identifying this target audience became a springboard for its success. Malizia thus began producing innovative, practical, and accessible products.

The product range is divided into complete lines of personal hygiene and home care items , highly differentiated internally to offer specific responses depending on the different target audiences.

Malizia Profumo d'Intesa for Her, Malizia Uomo for Him are the complete lines of fresh and sensual scented deodorants, available in many different fragrances with different characters.

For teenagers with a sunny and lively personality, seeking fresh flavors and vibrant colors, Malizia's Bon Bons are perfect for satisfying their tastes. Not just perfumes with delicious and captivating fragrances, but true cult collectibles. With their fun and striking designs, each Eau de Toilette encapsulates a world of sensations and exciting aromas waiting to be discovered.

Malizia Famiglia is a line of toiletries dedicated to the whole family. The formulas are enriched with natural ingredients and enhanced with enveloping fragrances that respect the skin's natural balance and envelop the body in a seductive and revitalizing embrace, gently cleansing and helping maintain the skin's natural hydration. For a feeling of relaxation every day.

The Home line completes its range of products with fabric softeners and detergents with rich and long-lasting fragrances for laundry.