MAX FACTOR

MAX FACTOR

The Max Factor brand is named after its founder. A visionary make-up artist, wig maker and inventor, Max Factor was known for creating the look of the most famous Hollywood icons of the time, such as Ava Gardner, Jean Harlow and Marlene Dietrich. However, he believed that glamour should be accessible to all women. He soon found himself working with Hollywood's top movie stars using the cosmetic products he had invented to achieve a glamorous and realistic look on screen.

In 1916, she began selling eye shadows and eyebrow pencils. It was the first time such items had been made available outside of the industry.

He later launched a full line of cosmetic products, calling them “ make-up ”. A term he coined himself. His philosophy was that, with the right tools and the skills of the art of make-up, any woman could be glamorous. From mascara to foundation, from eye shadow to lip gloss, Max Factor made makeup accessible to every woman, to assert her personal style every day.

For over a century, Max Factor has combined the science and art of make-up to create iconic, market-leading products .

The brand's flagship products are foundations , followed by lipsticks, eye shadows, mascaras and many other makeup products.

The Lasting Performance foundation remains one of the best sellers par excellence. With a touch-proof and no-transfer formula resistant to rubbing, it is suitable for oily and sensitive skin. Known for not irritating the skin and for its composition with sebum-regulating ingredients, which mattify oily skin. Available in 7 different colors to suit any type of skin.

Also very popular are the Radiant Lift foundation , ideal for more mature skin, and the Miracle Touch foundation with a texture that transforms from solid to liquid.

In the lipstick line, one of the best known is the Lip Infinity lipstick , a very long-lasting lip tint that lasts up to 24 hours thanks to the perma-tone that creates a protective, redensifying and plumping effect for the lips. It is available in 19 different shades.

The Volume infusion mascara is another best seller of the brand. With Keratin and Biotin, it guarantees volume, curl and treatment for stronger and healthier lashes. A 2in1 mascara that promotes the growth and thickening of the lashes. Among these, the False Lush mascara is also very popular, which doubles the volume of the lashes from the roots to the tips and the 2000 calorie mascara , ideal for tripling their volume.

Among the eyeshadows, the Nude Palette is the product that has had the most success. An ultra-versatile palette composed of 8 compact eyeshadows with a baked formula (wet&dry) based on silk and vitamin E, for contouring the eyes and creating infinite eye-looks, from the most natural to the most seductive and contemporary.

All Max Factor products are created to adapt to any request and need of women and professionals in the sector.