MORRIS

MORRIS

Morris Profumi is a brand founded in Parma in 1946 by Giuseppe Borri, a far-sighted entrepreneur. Initially, Morris dealt with English-style footwear, but after a few months of opening the business, Borri sensed the potential of another sector: that of fragrances. Thus, he changed the object of his production from footwear to high-quality perfumery inspired by French tradition.

The first Morris fragrance was Napoleon in 1946, followed by national and international successes including Désirée (inspired by the 1950s film of the same name with Marlon Brando and Jean Simmons), IN, Glory by Fontana, for the fashion house of the Fontana Sisters, Ingrid, Sir Robert.

With Napoleon for Man , Morris was the first company to launch a complete men's line, anticipating what would later become a global trend. Starting in the 1980s, it acquired many licenses for the production of fragrances, especially Italian and mostly linked to the world of fashion: La Perla, Sergio Tacchini, Fiorucci, Krizia, Genny, Mila Schon, as well as Ferrari, and also the proprietary brands I Coloniali and Atkinsons, ending with Liu Jo, Iceberg and Fiat 500.

Morris Profumi has always had at heart values ​​such as respect for people and the environment and for years has put into practice every behavior and activity useful for reducing the environmental impact of its activities as much as possible, also receiving the award as Ambassador of Corporate Social Responsibility .