NIAMH

The Niamh brand is a brand designed for the most demanding and creative Hair Stylists. Its name originates from Irish mythology. Niamh was the daughter of the God of the Sea and the Queen of Eternal Youth, who became a symbol of beauty, light and splendor. With sixty years of experience and passion for hair care, advanced technologies and high-quality active ingredients, Niamh uses hi-tech, unique and original tools, designed to amaze and satisfy modern female and male customers. Color, styling, beauty and well-being of contemporary women's and men's hair are born from the Italian cosmetic tradition , to create exceptional formulations with tested effectiveness and extraordinary tolerability for hair and skin. Precious textures, harmonious nuances and fragrances with engaging notes, Niamh products are designed to translate each use into an exhilarating multisensory experience and to naturally stimulate the absorption of active ingredients, as well as guaranteeing pure color that enhances highlights, protected and perfect hair every day and a virile but disciplined look. From Niamh research comes the X-Style line, an exclusive hair reconstruction system to protect hair from chemical treatments. The Bond Generator, Booster, Revit and Restorer shampoos are the 4 allies to generate new bonds that repair hair, giving elasticity, strength and softness. To show off perfect waves , the Wavy Lab line defines and makes curly and wavy hair of all lengths elastic. For pure nourishment , Creamy is born, the mousse enriched with Argan Oil, Keratin and Bamboo Extract that regenerates, repairs and strengthens hair. A mousse that provides nourishing and restructuring substances necessary for visibly shiny, soft and healthier hair. For extreme hold and to support the most dizzying stylistic creations, X-Treme is the ultra strong fixing hairspray for a long-lasting hold and enviable elasticity. Available in two versions, X-Treme Extra Dry and X-Treme Eco, it gives greater flexibility, shine and protection to the hair. Perfect color, pure highlights and respect for the skin and hair, the Color Pure Oil line provides permanent ammonia-free oil coloring with a delicate formula that enhances colors, leaving hair hydrated, soft and shiny. It is available in 16 shades to adapt to any nuance. For regrowth problems, the Invisible Touch spray concealer is ideal for masking the onset of gray hair in a practical and effective way, instantly touching up the roots. To protect the nature of the hair, the Be Pure line provides a series of shampoos, conditioners and treatments for every need. Precious textures and high-quality active ingredients, the Be Pure rituals are designed to translate each use into an exhilarating multisensory experience capable of giving a moment of profound well-being, not only to the hair, but also to the soul. The Scalp Defence ritual is ideal for rebalancing irritated and sensitive skin. A treatment that purifies altered and inflamed skin thanks to the bacteriostatic, anti-inflammatory and calming properties of the bioliquefied natural active molecules. It is ideal for reducing irritation, redness and itching, protecting the skin, helping it to recover a healthy condition and reducing blemishes related to dandruff problems without altering its physiological condition. A remedy for greasy hair is the Detox ritual, useful for detoxifying the skin and hair, counteracting dullness and the feeling of heaviness. Thanks to the active ingredients present in the formulation, it effectively neutralizes the tendency to grease connected to endogenous factors such as excess seborrhea or exogenous factors such as pollution, smog, fine dust etc, purifying and eliminating toxins and waste in depth. To prevent hair loss Be Pure hair loss prevention promotes follicle regeneration, regulating the natural hair growth cycle to make hair stronger and more vigorous. Rich in active ingredients, such as Capilia Longa and Organic Fennel extract, it combats hair loss by ensuring a balanced and delicate action. For shiny and soft hair, Be Pure Nourishing provides hydration and nutrition to dry and dull hair thanks to the organic extract of oats and Poppy petals that penetrate inside the hair fiber. The Be Pure color protection ritual is ideal for a hydrating and restructuring action. Thanks to the active ingredients contained in Pomegranate and Calendula, it protects the hair from UV rays, provides maximum shine and prevents color fading. For frequent washing, Be pure delicate boasts a formula that guarantees deep cleansing of the skin and scalp, without altering the physiological pH. Its texture enriched with organic extract of sweet almond and cornflower restores softness and silkiness to the hair.