Nicky Chini
We are in Milan in 1899, on Via San Nicolao, right in the heart of the city, a rapidly expanding metropolis on the path to a new modernity, when Giuseppe and Piero Cella founded a company that produced soaps and perfumes; in an era in which beauty and body care rituals were increasingly becoming a fundamental moment in a man's day, the two brothers created an exclusive line of beard and hair products for gentlemen and expert barbers.
They rely on the professionalism and creativity of master perfumers who passionately create soaps, perfumes, creams, hair sprays, and glitters to meet the needs of Milanese gentlemen.
Their flagship product will always remain shaving cream, thanks to the intuition that made their product stand out from others already on the market: they created an absolutely distinctive image, with bright colors and a very simple slogan, which has remained in memory to this day: Cella Extra Extra Purissima; the genius of the idea was to show a man intent on shaving, covered in soft and vaporous foam on his face, with a satisfied expression but above all in a non-formal attitude, dressed only in pajamas; this detail will have a notable impact on the ideal of private moments such as the morning ritual of shaving which will remain in the collective imagination, contributing to the fame of the brand which still today creates in its laboratories with the same process and the same ingredients the famous Extra Extra Purissima cream, as well as colognes , beard balms , perfumes and hair lotions .
Here, the line of classic colognes offers moments of freshness and inebriates with notes of wild flowers, while the Eau de Lavande will transport you to the atmosphere of Provence during your daily beauty ritual.
Class, elegance, and tradition are also part of the Cella brothers' products, including innovation and research, leading to the production of Nicky Chini branded HAIR LOTIONS to combat hair loss . Thanks to the restructuring amino acids and the presence of placenta, which deeply strengthens the hair root , hair appears stronger and healthier . Among the treatment options are also lotions based on royal jelly, a natural substance with countless beneficial and energizing properties, suitable for those who want to strengthen weak or damaged hair .
Among the flagship products of this brand, which specializes in shaving rituals and beard care, are the dedicated Shampoo and Conditioner, for a complete beard treatment that leaves the beard extremely smooth and clean. The spicy notes of juniper and cinnamon will delicately accompany your beard with their fragrance throughout the day.
For those with busy schedules who don't want to sacrifice the freshness and hygiene of their beard, the Sanitizing Gel with Provitamin B and Panthenol is the ideal companion to always carry with you, lightly scented and convenient to use because it doesn't require rinsing. For a sensory massage and to further enrich the beard care experience, Cella Oil, enriched with Vitamin E and Argan Oil, restructures the beard without leaving it greasy.
A complete line of products for a perfect beard and healthy hair, offered by this great Milanese company that has transformed the daily ritual of shaving and hair care into a unique and emotional experience.
