NIVEA

The fascinating history of Nivea: over a century of success

Nivea: a journey through time

Nivea, with its historic legacy, has established itself as a cornerstone in the cosmetics industry. Its founding in 1911 marked the beginning of an unprecedented journey into the world of skincare . With its cutting-edge skincare products , such as Nivea Face Cream and Nivea Body Cream , the brand has captivated generations of consumers.

The unmistakable blue jar

1925 was a turning point for the brand, with the introduction of its famous blue jar. Since then, Nivea Cream has become a global icon, present in almost every home. Its formula, slightly modified over the years, has retained its original essence, ensuring consumer trust.

Evolution and innovation

After the boom of the 1970s, Nivea continued to evolve, introducing revolutionary products and maintaining its market leadership status. The launch of products like Nivea Face Cream and Nivea Q10 Cushion marked the beginning of a new chapter in the Nivea story.

The Nivea brand and its global growth

With a strong advertising presence and marketing strategies such as the Nivea competition , Nivea consolidated its global presence. Even during the difficult post-war years, the brand continued to flourish, thanks to its reputation and the quality of its products.

Nivea's bright future

Looking to the future, with the opening of its laboratory in Hamburg and research targeting different skin types, Nivea is preparing for further innovation. The introduction of the Nivea Spa and the expansion of its online skincare shop are testament to the brand's commitment to staying at the forefront of the industry.

Nivea today: a cutting-edge product portfolio

Attention to men's skin

Nivea's Men's line has introduced high-quality products, such as the Sensitive Shaving Gel, offering targeted solutions to the unique challenges of men's skin. This range helps protect and nourish the skin from the effects of shaving, ensuring a superior skincare experience.

Dedicated to the little ones: the Baby line

Nivea understands the importance of caring for children's delicate skin. With products like No Tears Shampoo and Gentle Micellar Cleansing Gel, Nivea is committed to offering safe and gentle products, free from harmful substances like alcohol, parabens, and colorants.

Solutions for perfect hair: the Hair line

Recognizing the diverse needs of hair, Nivea has developed a range of hair products that includes anti-frizz, shaping, and pre-styling solutions. These products ensure strong, shiny, and well-groomed hair, regardless of its texture or type.

Regenerate and nourish: the Face line

Nivea continues to reinvent its facial care offering, with new masks like Nivea Skin Detox and Nivea Nourishing Illuminating Mask. With Nivea Face Cream and Golden Smoothing BB Cream, Nivea offers complete solutions for a perfect daily routine.

Pricing and Availability: Where to Buy Nivea

With growing demand for competitively priced Nivea creams , Nivea has made its products easily accessible through various channels, including physical stores and its online skin care shop . This ensures that consumers can always easily find and purchase their favorite products.