NOUBA

The Essence of Nouba: A Story of Color and Innovation

The story behind the name The Nouba brand isn't just a name, but a cultural journey. It all began in 1978, when makeup artist Rosy Armanini met the African Nuba tribe. This cultural interaction revealed to Rosy a palette of colors used by the tribe to celebrate life and joy. It was this range of vivid hues that inspired the creation of Nouba cosmetics in Italy.

Innovation from tradition

Upon returning to Italy, Rosy didn't just replicate the colors she'd seen in Africa, but used them as a starting point to develop a unique Nouba makeup line. Each product combines the vibrancy of NUBA culture with Italian innovation, creating cosmetics that represent a marriage of tradition and modernity.

The Nouba philosophy

Nouba 's philosophy goes beyond mere aesthetics. The brand aims to appeal to all women, regardless of ethnicity or culture. This universal celebration of femininity is reflected in the diversity and inclusivity of its product range. Nouba 's vision is that every woman, regardless of her origin, can find the perfect product to express her uniqueness.

Technology and safety in Nouba products

Safety is a priority for Nouba . Each product is created without the use of heavy metals or parabens, which are known to cause allergic reactions in some people. Furthermore, the company is actively committed to avoiding animal testing, making Nouba cosmetics an ethical and responsible choice for consumers.

Foundation and innovation

The Nouba foundation , in particular, is a shining example of the brand's dedication to innovation. In addition to providing flawless coverage, it contains ingredients like water lily flower water and Sicilian dates, which nourish the skin while protecting it. Allantoin and hyaluronic acid add extra hydration, ensuring the foundation not only looks great, but feels great on the skin as well.

Eyeshadows and the art of color

Nouba eyeshadows are a celebration of color. Whether you're looking for a bold shade or a more natural tone, the wide range of eyeshadows offers something for everyone. The formula is enriched with ingredients like corn starch and spherical powders, which ensure long-lasting wear and a smooth application.

Lip and eye pencils: definition and style

Nouba lip pencils and Nouba eye pencils are designed to define and accentuate. Whether you're looking to add a pop of color to your lips or create a dramatic look, these pencils offer precision and intensity. The creamy formula ensures effortless application, while the range of shades ensures every woman can find her perfect color.