Olaz

OLAZ

The Olay brand was created in 1952 when Graham Wulff, a former South African chemist, inspired by his wife's needs, created an extraordinary moisturizing fluid. This was the first product to be launched under the Olay brand. The brand continues to grow today precisely because it listens to women's needs and understands how to meet them. In this vein, Olay has developed a series of lines dedicated to finding solutions to the problems of every skin type .

Among the proposals, the Olaz Regenerist line, a collection created in 2002 that includes anti-wrinkle day and night creams, serums and CC creams based on peptides, which help regenerate the epidermis and, in particular, the critical areas of the face such as the eyes, chin and neck.

Olay Total Effects , the first line of anti-wrinkle face creams launched by the brand, is still at the top of the charts today with flagship products such as Total Effects 7 in 1 creams and serums, which help fight the seven signs of aging, including wrinkles, blemishes and dark circles.

Also very popular is the Eyes line , a series of illuminating treatments suitable for the eye contour, for a fresh and regenerated look.