PANTENE

PANTENE

Pantene is a Swiss brand of shampoo and hair products, part of the Procter & Gamble group. Founded in 1947, it takes its name from the fact that the brand based its products on panthenol .

The brand's best-known product is Pantene Pro-V (Pantene Pro-Vitamin) shampoo , which became known for a controversial promotional campaign.

The Italian ads feature singer Baby K and influencer Chiara Ferragni , who has partnered with the brand to create a limited-edition product : Pantene's new Keratin Protection shampoo and mask. This set of products strengthens hair against styling damage. Thanks to the new formula with Pro-Vitamin B5, they protect the hair's natural keratin, giving it a healthier appearance.