PARAH

PARAH

The Parah brand was born in the 1950s, establishing itself on the Italian fashion market. It soon became a leading brand, with refined garments that enhance femininity. The beating heart of the company is innovation , thanks to which Parah has managed to anticipate and guide changes in the fashion market. In the 1970s, the company transformed the swimsuit into a fashion product.

The brand pays absolute attention to trends and with its collections of swimwear and underwear has accompanied and interpreted the changes in the world of women, continually updating the style and ensuring total product quality in the field of workmanship and artisan care. All phases, from stylistic design to production with cutting-edge machinery, are carried out in Italy, thus guaranteeing the consumer a product 100% made in Italy.

Its range of products is not limited to costumes, but also includes a series of body creams, to pay homage to women with a pampering of pleasure. The Parah Noir body cream is the product that has achieved the greatest success. Moisturizing and delicately scented with seductive notes, it has managed to conquer the heart of every woman.