PHYSICIANS FORMULA

PHYSICIANS FORMULA

Physicians Formula is a brand founded in 1937 by allergist Dr. Frank Crandall as an expression of love for his wife Edith, who suffered from lupus erythematosus and needed makeup that was respectful of her sensitive skin.

Since then, the brand has carried on the same philosophy, creating hypoallergenic products that are gentle on the skin and eyes.

With top doctors, the Physicians Formula team combines unique natural ingredients with science-backed technologies to create safe and effective formulas .

Its wide range includes hypoallergenic makeup and skin care products , which improve the complexion and give a natural glow to the face.

For a complete face makeup look, the selection contains natural primers and foundations, including the Butter Believe concealer foundation, infused with a potent blend of muru muru butter, cupuaçu butter, and tucuma butter, in a lush formula rich in nutrients from the Amazon. If you want to add a radiant glow to your cheeks, a series of bronzers, blushes, and highlighters are perfect for the occasion. Among the most popular is the muru muru butter bronzer , which provides a dramatic glow while leaving the face soft and silky.

The eye line features eyeshadow palettes like the Rosé All Play palette, with ultra-luxurious powders enriched with Rose Extract that soothe and calm redness; eyeliners for day-to-night eye makeup in liquid, gel, or black or brown pencil textures, perfect for a cat-eye effect; organic mascaras ideal for enchanting and captivating with a single glance; and high-performance eyebrow products that condition, sculpt, and set eyebrows all day long.

To add a touch of color to your makeup, choose a line of natural liquid or stick lipsticks . Among the most popular is The Healthy Lip Velvet, a mousse-like lipstick that offers intense, long-lasting color. For plump, hydrated lips , tinted treatments and creams are the solution.

The range also includes facial cleansers, moisturizers, facial mists, masks, and eye cleansers, to care for your skin naturally and restore radiance. Formulas with natural ingredients like cucumber, rose water, argan oil, and vegan collagen for brighter, healthier skin .