SCOTCH PINE

SCOTCH PINE

Pino Silvestre is an Italian brand founded in the 1950s by Angelo Vidal, who founded Vidal Profumi in 1900. In its nearly seventy-year history, it has become an icon of global perfumery, a brand that has revolutionized and left an indelible mark on the market.

Pino Silvestre began as a Colonia , and was the first perfume to use a spokesperson: Amedeo Nazari. Its packaging became an innovative icon of the era, expressing its natural essence simply by looking at the container.

Today, the brand is represented by the third and fourth generations of the Vidal family, a family and a company with strong ties to the city of Venice. Massimo Vidal founded Mavive Spa (an acronym for Massimo Vidal Venezia) in 1986 and currently distributes numerous important brands, including Pino Silvestre.