PLAYBOY

The Playboy brand was born in 1953, with the aim of being an innovative and modern magazine compared to those of the time. Over the years, however, it has become a symbol and, above all, an identifying logo suitable for all types of products and high-level co-branding.

In Italy , a young entrepreneur, Antonella Venturini, won the brand license and developed a capsule collection of 20/30 completely innovative items in her style that were immediately appreciated and noticed by high-level customers.

The goal is to make the brand exclusive but at the same time appealing to a young and dynamic audience .

The collections are divided into various types of products, from the famous Playboy cover t-shirts to sweatshirts and trousers , up to fragrances , inspired by a luxurious, sensual and fun lifestyle, designed for both men and women.

Among the Playboy men's perfumes , the most popular are King of the Game , a spicy and aromatic essence characterised by green notes for a man full of energy and You 2.0 loading , which evokes a magnetic, spicy and leathery mix.

Playboy women's perfumes are characterized by sweet and seductive notes, perfect for an attractive and sexy woman. The best-known are: Vip , an elegant and contemporary fragrance for today's women who love to wear luxurious and decidedly unique olfactory accessories; Play It Sexy Woman , suitable for women who want to express seduction and vitality; Endless Night Woman , with its floral and slightly spicy notes, is perfect for young, fashion-conscious women, evoking an attractive, energetic, and passionate girl.