POLICE

History and Rise of the Police Brand

Police, an iconic Italian brand, was founded in 1983. Initially focused on eyewear, it later expanded its offering to encompass various areas, from costume jewelry to perfumery, including watches, clothing, and small leather goods. This broad product range reflects Police 's ability to combine high-quality design with an unmistakable style. This successful brand is managed by De Rigo.

The evolution of Police glasses

Eyewear is the product that marked the brand's origins. With its ability to combine modern design with classic details, Police quickly established itself as one of the leading companies in the industry. Over the years, the brand has continued to innovate, introducing cutting-edge materials and technologies.

Expansion into the world of clothing and accessories

From eyewear, Police has expanded its presence into the fashion world, introducing lines of clothing, small leather goods, and accessories. Each collection reflects the brand's essence: a blend of elegance, boldness, and innovation.

The World of Police Perfumes

In 1997, Police decided to launch its perfumery business, and its entry was a triumph. Fragrances have a deep connection with New York, a city that symbolizes energy, rebellion, and modernity. This connection is reflected in the fragrances, which combine urban and innovative elements with Police 's signature elegance.

Men's Perfumes: Boldness and Charisma

A prime example of this mix is ​​"Police To Be Bad Guy," a men's police fragrance that opens with fresh notes of blood orange and concludes with the enveloping warmth of green apple and a bold base. It expresses the essence of the modern man, who knows when to show his strength and when to demonstrate his sensitivity.

The Feminine Essence: Delicacy and Character

For women, Police offers fragrances such as "To Be Sweet Girl" and "Police Passion." The first, a lively yet refined fragrance, the other, a Police perfume for women , is a hymn to femininity with its heart notes of freesia, lotus flower, and sunflower.

The Iconic Skull Bottle

In the world of Police perfume , packaging plays a crucial role. Police has created a true icon with its skull-shaped bottle. A symbol of rebellion and boldness, this bottle contains some of the most beloved fragrances, such as "Police To Be," available for both men and women.

The inspiration behind the iconic bottle

The skull, beyond representing rebellion, has a profound historical significance. Police used this symbol to convey a strong message: the importance of being authentic, unique, and nonconforming.

Police To Be: A Fragrance for Every Personality

The versatility of the fragrances contained within this iconic bottle reflects the wide range of personalities and styles Police seeks to reach. From bold men's fragrances to sophisticated women's fragrances, there's a "Police To Be" for everyone.

The Future of Police Perfumes

As Police looks to the future, it remains true to its core values ​​of quality, innovation, and style. The new fragrance collections promise to surprise and excite, while maintaining that special connection to the brand's tradition and essence.