PREP

Prep is a historic brand, known to countless consumers and passed down from generation to generation. It is an evergreen brand , always faithful to its character and original style, highly appreciated by consumers, both for the effectiveness of its products and the rigor of the brand. Prep combines innovation and tradition in a wide range of Made in Italy products. Prep began with its inimitable Dermoprotective Cream , a unique formula that remains faithful to the original even today. Each of the ingredients is designed to ensure the product is effective in protecting and providing relief to all skin types, at all ages. The blend of essential oils with soothing, antiseptic, refreshing, anti-itch, and astringent properties makes the cream an effective remedy for all types of irritation. Prep did not require major advertising launches. It was born and spread thanks to recommendations passed from person to person. In this way, it has established itself in Italy and around the world as an effective remedy for all forms of irritation. Drawing on the scientific expertise of skin-protective creams, Prep laboratories have developed several product lines to meet all skin care and protection needs. The Prep range now also includes: sunscreens, shaving products, hand and body creams, repellents, and specific products for men's skin care.

The Suncare line boasts all the brand's effectiveness and safety thanks to reliable, paraben-free, water-resistant protections that protect the skin and reduce photoaging-related damage caused by UVA and UVB rays. The products are also enriched with Glycerin and Panthenol to hydrate and soothe the skin. The sunscreens are available in various formats: mousse, cream, spray, travel size, and even stick.

For shaving, the line inspired by the dermoprotective cream allows you to shave your face in complete safety, counteracting irritation and giving a sensation of pure freshness with shaving foams, aftershave balms and aftershave emulsions.

Prep also demonstrates its commitment to men's evolving needs, which is why it launched the Prep for Men line for all men's beauty needs. The line includes all beard and moustache products , including beard oil, beard shampoo, beard balm, and shaving gel, as well as skincare products like anti-wrinkle creams, exfoliating cleansers, and shower gels and shampoos.

Prep Beard Oil is a product that ensures a soft, manageable, and fragrant beard. Enriched with Sweet Almond Oil, with softening and nourishing properties, it helps restore softness and shine to the shaved face without leaving it greasy, and with Vitamin E, which acts as an emollient and moisturizer, ensuring irritation-free skin. Suitable for all beard types and especially recommended for longer beards.

For a fresh and tamed beard, Prep has created Beard Shampoo & Conditioner , a soft mousse enriched with panthenol, with emollient and soothing properties, which allows for a clean and soft beard every day. It is suitable for all beard types and is especially recommended for longer beards.

To define the shape of your beard without irritating it, Prep has formulated Clear Shaving Gel , an emulsion that allows you to shave easily even in areas where maximum precision is required, such as moustaches, goateches, or trims. Clear Shaving Gel is enriched with Panthenol, which guarantees hydration and tone even after shaving, and with Aloe, with calming and anti-inflammatory properties; special refreshing agents complete the formulation.

From Prep's formulating experience comes the Anti-Wrinkle Cream , which combats the first signs of aging on the face by improving skin tone daily and promoting cell renewal. Enriched with Hyaluronic Acid and Rice Oil, it keeps skin toned and supple.

To combat impurities and dull skin, Prep has created the Exfoliating Facial Cleanser , a solution that gently removes dead skin cells and leaves skin radiant and smooth. The Exfoliating Facial Cleanser is enriched with panthenol and glycerin, which ensure firmness and hydration, and natural rice bran-based exfoliants, which deeply cleanse without stripping the skin.

Prep Shower & Shampoo products give strength and vitality to skin and hair, allowing you to rediscover intense well-being in a single step. Enriched with Baobab extract, Green Coffee extract, Panthenol, and Vitamin E, they protect the skin from external aggressors.