PRIVATE PROFESSIONAL

PRIVE' PROFESSIONAL

Privè is a woman-led American company that specializes in salon-quality hair care , crafting products with the highest-quality natural ingredients combined with science-backed elements to deliver high-performance products.

All Privè products are certified cruelty-free , gluten-free, and made with recyclable packaging . The company's goal is to protect and invigorate with antioxidant and revitalizing ingredients that are neither toxic nor harmful.

The private range is essentially divided into two main lines: the antioxidant line , made with a series of natural ingredients including bamboo, pomegranate, charcoal, green tea and other elements that protect the hair from free radicals, reducing wear and tear over time; the revitalizing line , composed of essential oils and surfactants including baobab and kukui oil, quinoa and jojoba proteins to prevent and limit hair damage.

One of the most popular products is the shining weightless amplifier, a styling product that adds volume and shine to the hair with a very light texture that leaves no residue.

Other successful Privè products include: the shampoo and hydrating conditioner ideal for dry and damaged hair, which give new life to hair thanks to a blend of baobob and kukui oils that offer softness and shine; styling products including curl cream, smoothing solution and hair protection spray.

The range is completed by a series of beauty tools perfect for creating complete and safe styling. The best beauty tool collections are: Luxury and Secretly . Two limited-edition lines of elegant and functional straighteners for achieving professional results in no time.