RICA

The Rica brand was founded in 1994 on the east coast of Sicily to express and embody the island's natural resources through its products. Rica began as a small artisanal workshop producing hair removal waxes . Today, it is a world-renowned brand , known for its high quality standards, extensive use of natural ingredients, and care and attention to customers and the environment. Rica utilizes and preserves natural resources by carefully monitoring raw materials daily, selecting only natural and organic products, to maintain high quality standards at every stage of production, from raw material selection to product delivery.

Its hair care lines are especially well-known, offering solutions for the needs of every hair and scalp type. Naturica , the range of natural shampoos and treatments developed with natural formulations based on Mediterranean ingredients, nourishes, hydrates, strengthens, and protects hair from smog and pollution.

For the summer, Naturica Sun is ideal for protecting hair from UV rays, sun, salt, wind and limescale, keeping it soft and healthy.

The Opuntia Oil line offers a combination of treatments featuring Opuntia oil, which adds softness, shine, and body to hair. Walnut and chestnut husk extracts moisturize and protect hair from free radicals. Also available for men.

Rica also produces a series of hair treatments, including Twisty , the natural waving treatment enriched with silk proteins and natural active ingredients in three different versions for natural hair, colored hair, and dry and damaged hair. Gorepair , the revolutionary Combined Anti-aging Hair Restructuring System, with intensive, immediate, and long-lasting action, can repair and protect hair, modifying and slowing the aging process. Volcanic Elixir , a treatment enriched with lemon extracts, honey vinegar, and a special blend of seven natural herbs that eliminates toxins deposited in the hair, performing a purifying, detoxifying, and soothing action.

For Hair Color , the Chromoplus Colorica line is born, the first permanent hair color that is 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant, and long-lasting colors, and Colordem, which uses the new demi-permanent technology with an acidic pH and no ammonia, enriched with prickly pear extract and Aloe Vera for greater hydration and protection of the scalp and hair. It can strengthen or emphasize your natural and/or cosmetic color, keeping your hair healthy.

To preserve hair color, Rica also produces pigmented masks such as Cromearth , root touch-up sprays with the Out of Sight line and bleaching products with the Newday line.

For styling , Rica uses a series of products based on the exclusive Rica Line Complex which deeply hydrates and protects hair from frizz, humidity, heat styling, pollution and UV rays, with the aim of creating a variety of looks and giving shape to every style.