ROBERTS

ROBERTS

The Roberts brand was born in 1843 when Henry Roberts opened the H. Roberts & CO. pharmaceutical laboratory in Florence. Thanks to his experiments, a few years later , Distilled Rose Water was born, obtained by mixing distilled water and noble rose extracts, which became the beauty secret of Italian women. Its success led to an expansion of production and the first advertisement.

In 2014, the first line dedicated to facial care was launched, and Acqua alle Rose became a true brand of rose-scented facial care products. In 2011, Dermazero was launched, the first line with a 0% hypoallergenic formula, designed for those with sensitive skin.

Today the Roberts brand has a wide range of products for all skin types and all ages.

Roberts Rose Water treatments are divided into three main lines. Sensitive is the line for sensitive skin, created with plant-based collagen to combat the signs of aging. Original is the ideal line for all skin types, designed with extremely gentle formulas to adapt to any need. Ageless , on the other hand, is the collection of products created with plant-based hyaluronic acid for a lifting effect.