Collection: WELLA PROFESSIONALS

History of Wella Professionals: An Innovative Brand

130 Years of Innovation with Wella

For 130 years, Wella has been a pioneer in professional hair care. Founded in 1890 from the vision of a German hairdresser, the company has pioneered numerous innovations, such as lace wig bases and machines for creating artificial curls. This constant evolution has allowed Wella to become a symbol of quality and style.

Wella Italia: A Legacy of Success and Innovation

At Wella Italia , the legacy of innovation continues to thrive. From the 1950s, with the introduction of color cream, to recent developments, such as the use of chitosan in hairspray, Wella Italia has consistently made its mark on the hair care industry. Wella Italia retail outlets and a presence in Wella hair salons have cemented the brand's place in the hearts of Italians.

Wella Product Lines: Solutions for Every Need

Koleston Perfect: Advanced Coloring with Wella Professionals

The Koleston Perfect line is a series of innovative hair coloring products from Wella Professionals . Using Me+ and Pure Balance technology, it offers pure, luminous color with a 60% reduced risk of allergies. From Wella Professional Italia , this product represents a revolution in hair care, also available for online purchase of Wella products .

Thermal Image: Protection and Shine with Wella Products

Thermal Image is a heat-protective spray created by Wella . Part of Wella's vast range of professional hair products , this spray works in two phases, protecting hair up to 220°C and leaving it soft and shiny. It's an essential product for anyone seeking complete protection and shiny hair.

Special Treatments and Natural Solutions

Fusion: The Wella Care Line for Fine and Treated Hair

The Wella Fusion line is designed to protect and reinvigorate fine or treated hair. Consisting of a shampoo, conditioner, repairing mask, and amino refiller, its unique formula, Silksteel Fusion, penetrates deeply into the hair, leaving it soft, shiny, and flexible. You can find these and other Wella products online on the official Wella website .

EOS: Vegetable Coloring from Wella

EOS is the first line of natural hair colorants from Wella . It offers a soft and voluminous plant-based color, free from ammonia, peroxides, and parabens. With a wide range of Wella colors and 50% gray coverage, EOS represents the latest innovation in Wella hair products .

Wella in Everyday Life

Wella Professional Shampoo and Other Everyday Products

Wella products , such as Wella Professional Shampoo , are popular not only in salons but also at home. Offering solutions like DIY hair coloring kits and heat protectants like Thermal Image, Wella products allow anyone to enjoy professional-level hair care.

Wella System Professional: Advanced Hair Treatments

The Wella System Professional range is another example of Wella 's commitment to offering advanced solutions. With products like SP Professional and the option to buy Wella wholesale , this brand continues to be a leader in the industry, always in step with the times and attentive to the needs of the market and consumers.