WET N WILD

WET N WILD

Wet n Wild is America's #1 brand, launched in 1979 in Los Angeles with affordable lipsticks and nail polishes, prices that have remained the same over the years. The brand was among the first to introduce black nail polish to drugstores, making the dreams of goth kids everywhere come true. A bold brand and a trusted destination for women who want to express themselves fully, its goal is to offer quality, safe products at an affordable price .

Wet n Wild offers women a unique beauty experience in the cosmetics industry, embracing all ages, ethnicities, skin colors, and economic status. A brand always in line with the latest color trends , a leader in packaging design and formulations, all cruelty-free .

The brand's flagship product is the 666 lip pencil , which has been a huge hit among makeup artists and celebrities. Named the best lip pencil, it complements every skin tone.

Another highly appreciated product is the clear top coat , which holds the title of best-selling product.

Its product collection also includes a series of eye makeup items such as eyeliner, mascara, false eyelashes and eyeshadow, including palettes and the iconic Color Icon in palette or single to create any look; products for sensational lip makeup , including lipsticks, lip gloss and lip balm and face makeup products such as foundation, concealer, powder and much more.

The vast range is completed by a series of accessories including makeup sponges and brushes for every need.