MAGIC TOUCH

TOCCOMAGICO HAIR DYES

Toccomagico is the name of a brand with an Italian heart, known worldwide for the quality of its Made in Italy products and their ease of use. A company attentive to the needs of each customer, whether used professionally or at home.
At the heart of Toccomagico is continuous innovation, a focus on offering products that respect hair and, above all, the desire to make each user's appearance suited to their needs thanks to Toccomagico dyes.
A story that began in 1938 when company founder Amulio Sarra decided to invent two tools that would revolutionize the world of beauty and aesthetics: the curling iron and the liquid hair dye pen. Within a short time, success was guaranteed, with requests from all over Italy for the magical touch of the hair dye pen, which later gave rise to the brand's name.
The dedication of its creator and the passion of all those who have remained faithful to the company's mission have led to growth in the hair dye sector, with the creation of increasingly innovative products that respect every hair type. In fact, thanks to a fully-fledged in-house Research and Development Department, today the company creates herbal dyes that are chemical - free and fully respect hair.
Toccomagico products are safe, gentle, and produce astonishing results on every scalp. To satisfy a wider range of customers, they've created a color palette that's among the most diverse of any brand, as well as creating a line of hair dyes for women and a specific one for men.
Using Toccomagico means being sure of exceptional results, as demonstrated by the awards won over the years for the originality of the products and their composition. The line currently on the market is divided into a very comprehensive catalog:

• Technical Line: includes a set of products for permanent and semi-permanent colouring as well as those for bleaching and any colour touch-ups.
• Treatment Line: Attention to hair health is one of the fundamental principles of the Toccomagico brand. For this reason, shampoos, masks, creams, and vials are available to invigorate the scalp and for pre- and post-dye treatments.
• Style Line: Thanks to Hair St, each client's personality and the need to express their own style are reflected. A company like Toccomagico couldn't be without a range of products to give hair a unique touch.
• Men's Life Line: from shampoo to restructuring cream, from gel to shampoo for dyeing grey and graying hair, from brilliantine to cream for hydrating the scalp, the Maxwell range by Toccomagico allows every man to take care of the color of his hair.